CDK Global

CDK Global builds retail technology and SaaS software for the automotive industry. Founded in 1975 and now marking 50 years in operation, the company runs an open, integrated platform that connects the various parts of dealership operations, from sales and service to customer management. It serves nearly 15,000 dealer locations across North America, ranging from single-rooftop businesses to large dealer groups, and manages some $540 billion in auto commerce annually.

The company's product line includes the Dealership Xperience Platform, an integrated system for selling and servicing vehicles; Dealer Management Systems (DMS) for running dealership operations; CRM tools intended to help dealers build deeper customer relationships; Digital Retailing solutions for selling vehicles through digital channels; and Intelligent Analytics, an AI-powered set of tools designed to streamline workflows and improve profitability. Engineering work spans SaaS platform development, artificial intelligence, intelligent analytics, CRM software, dealer management systems and digital retailing technology.

CDK Global has invested more than $500m in innovation over the past three years. Its stated focus is on frictionless consumer experiences and dealer profitability, allowing dealers to concentrate on their own customers. The company operates principally in North America, serving the automotive retail, automotive dealership and automotive service sectors.