TrackMan

TrackMan is a sports technology company founded in 2003 that develops radar, computer vision, and data science tools for tracking athletic performance. The firm's proprietary tracking technology, which began with golf ball tracking, measures performance data used by athletes, coaches, teams, and organisations to train, compete, and improve. Its work spans the sports technology, golf, athletics training and coaching, and sports performance analytics sectors.

Engineering sits at the centre of the business. TrackMan describes a collaborative team of engineers, developers, and innovators working across radar technology, computer vision, data science, and sports performance tracking, within a culture oriented towards precision and the exploration of technical boundaries. The company characterises itself as entrepreneurial, with a focus on ambitious thinking and meaningful problem-solving, and notes a long-standing emphasis on building relationships with leading athletes, teams, and organisations.

TrackMan is headquartered in Denmark and maintains offices worldwide, having operated since its founding in 2003. The company states an ambition to help athletes at every level improve their performance through proprietary technology.