Genius Sports

Genius Sports is a global sports technology company founded in 2001 in London. It builds the infrastructure that connects on-field sporting action with how the world experiences it, spanning real-time data capture and processing, performance analytics and fan engagement solutions. The company employs 2,600 people across 18 locations worldwide.

At the centre of its offering is the GeniusIQ platform, an artificial intelligence and machine learning system used by leagues and teams to support decision-making, by sportsbooks to shape wagering experiences, and by brands seeking to engage sports fans. The platform powers data from more than 240,000 sporting events each year. Technical work spans AI-driven officiating tools, augmented and data-driven broadcast, personalized fan engagement, betting and wagering data technology, and sports performance analytics.

Genius Sports works with leagues and governing bodies, sportsbooks, broadcasters, brands and officiating and performance organizations. Marquee partners include the NFL, the NBA, the Premier League and FIFA.

The company began as a betting data specialist and has since scaled into one of the world's largest sports technology firms. Its team is distributed globally, with collaboration focused on data, performance and fan engagement across the sports ecosystem.