The Trade Desk INC

The Trade Desk INC operates a media-buying demand-side platform for data-driven advertising. Founded in 2009 and publicly traded on Nasdaq under the ticker TTD, the company provides advertisers and agencies with tools to plan, buy and measure digital campaigns across audio, connected TV, digital out-of-home, mobile, display, native and video. Because the firm owns no media, its inventory recommendations are independent of any publishing interest.

The platform is built for real-time, large-scale data processing. It handles over one trillion queries per day, and its machine-learning systems evaluate up to 15 million ad opportunities per second to optimise campaign performance as it runs. Engineering work spans real-time bidding and programmatic advertising, artificial intelligence and machine learning, identity resolution and privacy-centric identity, real-time data processing at massive scale, and outcome-based measurement and analytics. The company reports thousands of clients worldwide and describes itself as the world's largest demand-side platform.

Beyond its core product, The Trade Desk leads several industry initiatives: Unified ID 2.0, a privacy-centric approach to digital identity; OpenPath, aimed at transparency in the advertising supply chain; and Ventura, a platform initiative for connected TV advertising. The firm states a culture built on trust, ownership and collaboration, with an emphasis on transparency and objectivity in its recommendations and on measuring business outcomes across the full marketing funnel.

The company has offices worldwide and operates across the advertising and ad-tech sectors, including digital media buying, streaming and connected TV, audio, digital out-of-home, mobile, and display, native and video advertising.