Steer

Steer provides a CRM and customer retention platform for independent auto repair shops, combining scheduling, automated messaging, marketing campaigns and review management.

Steer builds customer retention and CRM software for independent auto repair shops. Its platform is designed to convert first-time customers into repeat business through automated communication and marketing tools, addressing what the company describes as roughly $50 billion in unrealised annual revenue for independent shops. It serves thousands of shops across North America.

The company's product, the Steer Platform, combines CRM and scheduling functions - online booking, automated service reminders and two-way messaging - with revenue-generating capabilities such as text and email campaigns, review management and direct mail automation. The platform was formed by merging with AutoOps in 2024. Technical work spans CRM software, marketing automation, appointment scheduling, messaging and communications, review management and direct mail automation.

Steer is a remote-first company with a distributed team based in Waltham, Massachusetts and Lviv, Ukraine. It operates within the auto repair and automotive aftermarket verticals, and states its mission as helping shop owners build lasting customer relationships through automated, intelligent communication. Further details on funding, founding year and team size are not published.