Roofr

Roofr is a software company that builds an all-in-one platform for roofing contractors. Founded in 2016 by Richard Nelson, a third-generation roofer who left a sales job to start the business, the company aims to be the trusted foundation on which roofing professionals build their success. Its platform covers the full operating cycle of a roofing business: lead capture, instant estimates, satellite roof measurements, digital proposals, material ordering, invoicing and payments.

The engineering work spans several domains, including satellite imagery and remote sensing for roof measurement, SaaS platform development, estimation and quoting automation, and payments and invoicing software. Individual products include instant estimates for homeowners and contractors, measurement reports derived from satellite imagery, digital proposal creation, in-platform material ordering, and payment processing.

Roofr went through Y Combinator in 2017 and has since raised venture capital. It serves thousands of roofing contractors across North America, operating in the roofing, construction, home services and contractor software verticals.

The company describes its culture as unconventional and customer-obsessed, with a stated appetite for "positive discontent" and a mission-driven focus on the roofing trade.