Peddler

Peddler runs a sustainable last-mile urban delivery network. Founded in Amsterdam in 2017, the company combines city hubs, cargo-bike fleets, routing technology and live operational control to move parcels more efficiently, quickly and reliably through dense urban areas while reducing environmental impact. It operates across multiple cities in the Netherlands.

The company serves retailers, brands and marketplaces in e-commerce, offering same-day delivery designed for scale rather than for a premium few. Its model rests on proximity to demand: smart local infrastructure hubs placed close to consumers in cities, supported by sustainable vehicles and routing technology that keeps parcels moving efficiently through urban traffic. The service is aimed at retailers facing low-emission zones and rising customer expectations for faster, greener delivery.

Technical work at Peddler spans routing technology, live operational control, logistics optimisation and urban last-mile delivery. The stated emphasis across the organisation is on sustainability and lower environmental impact, combined with reliability, speed and efficiency as operating principles.