Orbee
Orbee provides a data infrastructure layer and no-code data workbench for automotive retail, helping dealerships centralise, enrich and activate first-party data.
Orbee builds a data infrastructure layer and a purpose-built data workbench for the automotive retail ecosystem. Its software allows dealerships to centralise, enrich and activate first-party data across marketing and analytics use cases without writing SQL. The company serves dealerships, automotive OEMs and automotive marketing teams, and is designed around dealer data ownership and an OEM-program-friendly federation approach.
The product suite spans several data engineering disciplines. Data Lake and Ingest stores dealership data in a centralised lake, now holding 150 billion records; Data Catalog organises and governs those assets; and Native Objects provides data modelling tailored to automotive retail. Identity Resolution unifies customer records across sources, while Behavioural Exploration allows users to interrogate interaction data. A No-Code Data Studio and the Data Workbench let dealership users build custom reports, slice audiences and publish segments without SQL, and Real-Time Activation pushes data to marketing and analytics endpoints, processing more than 50 million events a day.
The platform connects more than 3,000 dealerships and maintains over 60 native integrations. Technical work spans data infrastructure, data engineering, ingestion and cataloguing, identity resolution, behavioural analytics, audience segmentation and real-time activation, alongside AI and machine learning. The company has signalled a focus on next-generation AI capabilities and on making tooling accessible to non-technical dealership users.