Optimetriks

Optimetriks builds FieldPro, an AI-powered field operations and execution platform designed to help organizations structure, empower and optimize their field teams. The platform combines web administration tools, mobile applications and an analytics data engine to give real-time visibility into field activity across sales execution, retail audits and logistics. It is used mainly by enterprises running sales forces and distribution networks in emerging markets across Africa, Asia and Latin America.

The FieldPro product family includes a web administration app for structuring and managing field operations; a mobile app for field sales representatives to digitize their daily activities; a mobile app for customers; and an analytics engine that processes field data for performance monitoring and decision-making. The platform has recorded more than 1.3m activities and has over 6,000 active users, deployed for more than 200 enterprise clients.

Optimetriks has operated for over a decade and describes itself as fast-growing and profitable, with no external funding disclosed. The company fields an international team spanning more than six countries, among them Kenya, France, Senegal, Mexico and Vietnam. Its technical work covers artificial intelligence, data analytics, mobile and web application development, real-time field operations monitoring and field operations digitisation.