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Motive

Motive runs an integrated operations platform combining IoT hardware and AI applications to connect vehicles, equipment and facilities to the cloud for safety, productivity and profitability.

Motive, founded in 2013, is an Integrated Operations Platform serving businesses in the physical economy. The company combines IoT hardware with AI-powered applications to connect vehicles, equipment and facilities to the cloud, with the stated aim of improving safety, productivity and profitability. It reports nearly 100,000 customers, ranging from Fortune 500 enterprises to small businesses.

The platform comprises six core product suites: Driver Safety, covering AI dashcams and real-time collision prevention; Fleet Management, for vehicle health monitoring and workflow automation; Equipment Monitoring, for asset tracking and theft prevention; Spend Management, built around the AI-powered Motive Card for fleet expense control; Workforce Management, handling qualifications, time tracking and training; and AI Vision, providing customised AI vision solutions for specific industries.

Technical work spans IoT hardware, computer vision, cloud connectivity, real-time collision prevention, asset tracking, workflow automation and data analytics. The company serves customers across transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, and the public sector.

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