Newbridge Marketing is a U.S. experiential and brand experience agency, founded in 2005, running on-campus, online, live event and community campaigns for brands.
Newbridge Marketing is a brand experience and experiential marketing agency founded in 2005. It helps brands reach college students and other audiences through on-campus, online, live event, and community campaigns. The company operates across the United States and grew organically from a college marketing company into a full-service experiential agency.
Its work spans four areas: brand activations and experiential campaigns, including mobile tours, pop-ups, product sampling and experiential retail; campus and student marketing programmes built around campus programmes, student ambassadors, media and partnerships, reaching more than 15m U.S. college and university students; field staffing and creative production, covering field teams, creative storytelling, production and logistics; and data-informed campaign measurement and analytics to evaluate performance. Technical domains include experiential marketing, campaign measurement and analytics, creative production, field staffing and logistics, and influencer and community marketing. Industry verticals served include higher education and college student marketing, brand experience and experiential marketing, live events, experiential retail, and influencer and community marketing.
Teams are cross-functional, bringing together strategists, creative storytellers, producers, account leads and field teams, with an emphasis on genuine relationships and practical execution. The company describes its mission as "build bridges, not just moments", aiming to create experiences people remember, share and act on.
