Minute

Minute is a global technology and content company working at the intersection of sport, technology and storytelling. Its business spans premium content brands, technology platforms and monetisation solutions, covering the creation, distribution and monetisation of digital content. The company operates globally and serves the sports, media and publishing, broadcasting, advertising and digital-content sectors.

Its product line includes Minute Video, an end-to-end video infrastructure solution combining an online video platform with monetisation features; Minute SSP, a publisher-first supply-side platform; and a Data and AI Infrastructure layer that links content relevance, yield optimisation and performance analytics. The underlying technical work touches video infrastructure, ad tech, data infrastructure, machine learning, content distribution and digital content creation.

Minute powers content brands including Sports Illustrated, Sports Illustrated Swimsuit, The Players' Tribune and FanSided. It serves hundreds of sports leagues, teams, broadcasters, third-party publishers and advertisers.