LeadInTop

LeadInTop is a performance marketing company headquartered in the Maadi district of Cairo, Egypt. Founded in 2017, it works with ecommerce brands and advertisers on data-driven advertising, with an emphasis on measurable outcomes and enhanced return on ad spend (ROAS). The company employs between 51 and 200 people and describes itself as the first leads supplier company in the Middle East and a pioneer in performance advertising.

The company operates multiple digital advertising platforms that work across different touchpoints. These platforms are built around data-driven ad creatives intended to improve ROAS for the brands that use them. Alongside the platforms, LeadInTop provides lead generation and lead supply services to advertisers.

Creative services form a further part of the offering. LeadInTop produces content for ecommerce brands and supplies video editing services for advertisers and ecommerce businesses. Its work spans performance marketing and performance advertising, digital advertising platforms, creative optimisation and lead generation, across verticals including ecommerce, digital advertising and brand marketing.

LeadInTop is based in Cairo and has a presence across the Middle East, where it is expanding within the regional ecommerce ecosystem. The company's stated tagline is "We Make Trends". Further information is available at leadintop.com.