LAB

LAB is a human-first technology and digital experience agency that designs websites, applications, and connected experiences for leisure and tourism brands. Its work combines behavioural science, audience research, creativity and engineering, drawing on journey mapping, performance analysis, A/B testing and data-led strategy to turn complex requirements into clear, engaging products. The stated aim of the approach is measurable commercial or social impact.

The agency's services span digital product strategy and UX/UI design, web development and ecommerce, alongside motion and 3D design, gamification, rapid prototyping, AI and machine learning, IoT, AR/VR and other immersive technologies. Strategy and design work is focused on outcomes such as improving conversion and simplifying customer journeys.

LAB is a multidisciplinary team drawing on academic research, digital product development, UX/UI design, web engineering, storytelling and immersive technologies. It operates from two offices, in Maidstone and Leamington Spa, and is part of the Human First Collective alongside Reflect Digital and Aspiration Digital.