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Jifiti

Jifiti builds a white-label lending platform digitizing onboarding, origination, disbursement and servicing for banks and lenders, alongside its original digital gift card business.

Jifiti develops a modular, white-label lending platform for banks and other lenders. The software digitizes customer onboarding, loan origination, disbursement, servicing and reporting, allowing financial institutions to offer consumer and business financing through their own websites and bank apps, or embedded at third-party points of sale. The company was founded in 2011.

The platform's technical work spans API integrations, digital lending workflows and automation, real-time fund disbursement, analytics and reporting, and omnichannel customer journey design. A separate digital gift card and prepaid payment solution, the firm's original business line, is still operated alongside the lending product. Jifiti serves both financial institutions and merchants or enterprise brands.

Customers and deployment contexts include banking and financial services, retail, automotive, healthcare, consumer packaged goods and heavy equipment.

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