Intertrend, founded in 1991, is a multicultural marketing agency helping brands reach Asian American and multicultural consumers through strategy, creative, media, PR and measurement.
Intertrend is a multicultural marketing agency that helps major brands reach Asian American and multicultural consumers. Founded in 1991, the firm employs more than 80 professionals across two offices, in Long Beach, California and Plano, Texas, and supports clients nationwide. Its work spans culturally informed strategy, creative advertising, media planning, public relations, promotions, event marketing and digital campaigns.
Alongside campaign development, Intertrend provides measurement planning: measurement frameworks built around a client's business and communication goals, intended to connect creative work to measurable brand outcomes. Disciplines covered by the team include cultural strategy and insights, creative advertising, media planning, public relations, promotions, event marketing, digital campaigns, and measurement and analytics.
The agency works across a range of industry verticals, among them automotive, financial services, banking, insurance, telecom, entertainment, retail, packaged goods, energy and pharmaceuticals. It has served major brands for more than 35 years.
Intertrend describes its teams as interdisciplinary and places emphasis on detailed cultural insight, combining creative advocacy for Asian communities with measured brand results. The company has received industry recognition including the American Advertising Awards, ANA Multicultural Excellence Awards, AAF Gold and Marketer of the Year, and ADC awards, and supports arts, culture and community organisations in Long Beach.
