iFIT Health & Fitness

iFIT Health & Fitness is a global subscription technology company that operates a health and fitness platform spanning physical fitness, mental health, nutrition and active recovery. It is also the leading provider of large exercise equipment in the United States, selling through its NordicTrack, ProForm and Freemotion brands, whose treadmills, bikes and rowers connect to the iFIT platform. The company is headquartered in Logan, Utah.

The iFIT platform and app deliver personalised, immersive workout content across equipment and mobile devices. Its proprietary software learns from and adapts to each member's habits using machine learning. The platform has more than 6.4 million members and streams over 123 million workouts a year, drawn from thousands of workouts filmed on all seven continents, including Everest Base Camp and Kyoto. Content is led by more than 180 elite trainers from around the world.

Technical work at the company covers adaptive personalisation software, connected fitness technology, an interactive streaming content platform and fitness science and physiology. A Science Council of experts in exercise science, sports medicine and physiology oversees that workouts reflect current research. The stated approach is that fitness is not one size fits all, with training designed to meet members where they are.

Industry verticals include health and fitness, consumer exercise equipment manufacturing, subscription technology and digital media, wellness and mental health, nutrition, and active recovery. Members are located worldwide.