ElCoach, Inc.

ElCoach, Inc. is a fitness and nutrition technology company founded in 2018 in Cairo, Egypt. It operates an on-demand platform for the Middle East and North Africa, combining artificial intelligence with guidance from certified trainers and nutritionists to deliver personalised workout and nutrition programmes. The company serves users across the region and describes itself as the number-one fitness and wellness app in MENA.

Its consumer mobile app provides workout programmes for home or gym settings, calorie-calculated nutrition plans, exercise tutorials, recipes, shopping lists, supplement schedules, offline workout access and 30-day challenges, supporting goals such as weight loss, muscle gain and toning. The app has attracted approximately 13,200 reviews on Google Play. A second product, ElCoach for Business, offers organisations a branded corporate wellness programme with employee onboarding, gamified challenges, live wellness dashboards, progress analytics and certified-coach support.

Engineering work at the company spans artificial intelligence, mobile app development, personalisation and recommendation algorithms, nutrition and calorie calculation, progress tracking and analytics, gamification, and live dashboards. The product covers both consumer and enterprise use cases, from individualised programme generation to organisation-level reporting.

ElCoach positions itself as a digital fitness ecosystem spanning consumer and business offerings, with a stated focus on making personalised training and sustainable healthy habits accessible across MENA. Its social following stands at more than 91,000 on Facebook and around 43,000 on Instagram.