G Adventures

G Adventures is the world's largest small-group adventure travel company, running community-focused tours across all seven continents. Founded in 1990 by Bruce Poon Tip, the company began with two maxed-out credit cards and has since grown to more than 2,200 employees working from 28 offices worldwide. It has led small-group trips for over 35 years.

Operating as a social enterprise, the company organises small-group adventure travel tours designed as authentic, sustainable experiences that benefit the people and places visited. Its work spans the travel and tourism sector, including adventure travel, small-group tours and community tourism.

Several programmes sit behind this approach. G for Good is the company's community tourism initiative; the Planeterra Foundation is its non-profit partner, supporting community tourism projects; the Ripple Score measures the local economic impact of tours; and Trees for Days is a further programme applying travel as a force for good.

The organisation describes itself as values-driven, with a community-first mission and a focus on sustainability and authentic travel. Employees work within a business whose stated purpose extends beyond showing travellers the world to changing lives through travel.