GetYourGuide

GetYourGuide operates an online marketplace for travel experiences, connecting travelers with tours, activities and guided experiences supplied by operators worldwide. Founded in 2009 by Johannes Reck and Tao Tao, the company is headquartered in Berlin and reports revenue approaching €1 billion; it is profitable. The platform lists 200,000 activities across 18,000 cities and works with more than 50,000 supply partners, reaching millions of travelers.

The engineering agenda is shaped by the demands of a high-volume e-commerce and booking platform: matching supply and demand across a two-sided marketplace, search and discovery, payments and fulfilment, and the travel-technology systems that keep inventory and availability accurate at global scale. Work spans online marketplace infrastructure, platform matching between supply partners and travelers, and the broader booking stack.

Geographic coverage is global, with listings in 18,000 cities worldwide. The founding story traces to a trip to Beijing and to a belief in the transformative power of guided experiences and cross-cultural connection. The company states its mission as "to unlock experiences worth traveling for", holding that experiences are the reason to travel rather than an add-on to it.