Promenade

Promenade is an ecommerce platform built for local businesses. Founded in 2011, originally as BloomNation, the company develops software that lets independent merchants sell online and in-store without relying on third-party marketplaces: online ordering, inventory management, payment processing, delivery, marketing and customer engagement tools, unified in a single dashboard. Thousands of neighbourhood businesses use the platform.

The company takes a vertically focused approach, tailoring its products to specific industries rather than offering a generic solution. Its customers include florists, restaurants, liquor stores, butcher shops and pet stores. Alongside the core platform, Promenade supplies point-of-sale systems that integrate with online operations, SEO-optimised websites generated for each industry, and marketing services geared to individual verticals.

Engineering work spans ecommerce platform development, point-of-sale and online ordering systems, inventory management, payment processing, website generation, delivery management and marketing technology. The company's stated aim is to level the playing field between independent merchants and large retailers by keeping digital tools affordable and margin-friendly for small, local businesses.