Rithum

Rithum is a commerce technology company that operates a connected ecosystem linking brands, retailers and suppliers across the ecommerce landscape. Founded in 1997 as Commerce Technologies, Inc., the firm has spent 28 years building software for online retail and now reports that more than 40,000 global brands, retailers and suppliers use its products. It describes its mission as building the world's most connected commerce ecosystem and its vision as unlocking possibilities through seamless commerce, with an emphasis on scalable and sustainable growth.

The company's main product, the Rithum commerce platform, is an end-to-end system designed to help businesses sell across every channel while holding less inventory and improving customer experience. Around that core sit a range of focused tools: marketplace listing management, inventory management intended to let firms stock less while keeping products available, retail media advertising, and shipping optimization aimed at improving delivery. The underlying technical work spans ecommerce platform technology, marketplace integration, inventory and supply chain systems, retail media and logistics.

Rithum operates globally and serves customers across several verticals, including ecommerce, retail, brands and manufacturers, suppliers, marketplaces, and logistics and shipping. The company's stated aim for its platform is to enable customers to sell more, stock less and deliver better experiences across channels.