EULER

EULER is an AI-native software company that builds Partner Relationship Management (PRM) systems. Its platform automates the full partner lifecycle - recruitment and onboarding, enablement, activation, management and rewards - and is intended to replace the spreadsheets, email chains and CRM workarounds that partner teams typically rely on. AI agents within the product handle day-to-day partner operations, answer partner questions and register deals automatically.

The EULER PRM Platform integrates with CRMs including Salesforce, HubSpot and Pipedrive to create a single operational data layer for partner growth. The company reports that customers using the platform have achieved 4x growth in partner-sourced revenue, 9x expansion of their partner portfolios and savings of around $40k per partnerships headcount each year. Named users include Gong, BambooHR, OpenSesame, Zip and Bloomreach.

The company's technical work spans AI-native software development, AI agents, CRM integration, workflow automation and conversational AI for partner support. It was founded by operators who previously built partnership programmes generating more than $30m in revenue. Partnerships, it notes, account for 30-50% of revenue at many companies, a share it argues is poorly served by existing tooling.