CMFG Life Insurance Company
TruStage (CMFG Life Insurance Company) is a US insurance and financial services firm founded in 1935, serving credit unions, advisors, small businesses and consumers with life, AD&D, auto and property insurance, annuities and retirement solutions.
CMFG Life Insurance Company operates as TruStage, an insurance and financial services provider formerly known as CUNA Mutual Group. Founded in 1935 and rooted in the credit union movement, the company serves credit unions, financial advisors, small businesses and individual consumers across the United States. It describes its guiding philosophy as "people helping people".
The firm offers a range of products spanning life insurance, accidental death and dismemberment cover, auto and property insurance, annuities and retirement solutions. These form a broader suite intended to support financial security at different stages of life. In 2024 the company reports paying $2.5 billion in benefits and protecting 39 million customers, having operated for nearly 90 years.
TruStage states that it holds strong financial ratings and emphasises innovation alongside a commitment to delivering on its promises. The company operates nationwide and lists its verticals as insurance, financial services, credit unions, financial advising, small business and consumer financial services.
