Protective

Protective Life Insurance Company is an American insurance provider founded in 1907 and headquartered in Birmingham, Alabama. Operating nationally, the company sells life insurance, annuities and asset protection solutions, and reports that it protects more than 14.4 million people across 16.9 million policies and contracts. Life insurance in force exceeds $1 trillion, and the firm has been in operation for more than 117 years.

Its product range covers term life insurance, annuity products supporting retirement planning, and asset protection solutions sold alongside its insurance and retirement offerings. The company positions itself across the life insurance, annuities, financial services, asset protection and retirement planning sectors.

Protective states that its founding vision was to provide families with financial security and peace of mind, and describes a brand promise of being "by your side" through every stage of life. The company emphasises a personal touch and reliability, a commitment to understanding customers' evolving needs, and continued innovation alongside its founding mission of protection and security. It employs between 1,001 and 5,000 people.