ChargeAfter

ChargeAfter is a fintech company founded in October 2016 that operates a multi-lender embedded lending network. Its platform connects merchants and financial institutions so that shoppers can be offered personalised point-of-sale consumer financing at checkout. The company is headquartered in New York and maintains a research and development centre in Tel Aviv, Israel.

The firm's embedded lending platform is designed as a single integration for credit distribution, linking retailers with a network of lenders and offering financing options across the credit spectrum. The model replaces the conventional single- or dual-lender integration; ChargeAfter notes that roughly 50% of point-of-sale financing applications are declined historically because merchants connect with only one or two lenders. Its own network reports an average financing approval rate of 85%.

Technical work at the company spans embedded lending, consumer credit decisioning, multi-lender platform architecture and e-commerce and checkout integration. ChargeAfter operates in three countries: the United States, Canada and Australia.

Investors in the company include Visa, Citi Ventures, Synchrony Financial, Banco Bradesco, MUFG, PICO Venture Partners, Propel Venture Partners and The Phoenix. The company's stated emphasis is on responsible, personalised consumer financing.