Buben & Mädchen

Buben & Mädchen is a motivation and incentive agency founded in 2011 in Mainz, where it keeps its headquarters alongside a second office in Saarbrücken. The firm employs 75 professionals and designs and implements incentive programs, loyalty solutions and employee engagement strategies for businesses across Europe. It works with sales forces, dealers and channel partners as well as internal employee audiences.

Its offer rests on three main lines of work: incentive programs built for sales forces, dealers and employees; loyalty programs and mechanisms intended to strengthen the ties between companies, their partners and their employees; and engagement strategies that use inspiring mechanisms to motivate participants to perform. Underlying these is a set of technical domains that includes platform-based technology, incentive program platforms, loyalty solutions technology, engagement mechanics and gamification, and emotional communication.

The company describes itself as a group of "motivation experts" who treat motivation as a strategy rather than a matter of chance. Its stated working principles include working hard, never being satisfied with the status quo, and leaving the beaten track in pursuit of results for clients. The stated mission is to make companies sustainably more successful through loyal customers and motivated employees.

Buben & Mädchen is part of the Awardit Group, one of Europe's leading providers of loyalty and incentive solutions, whose subsidiaries operate in eight countries. The agency's own client base spans Europe.