Brand Arbor Services and Retail LLP

Brand Arbor Services and Retail LLP is a food and beverage services partnership founded in 2010 and based in Mumbai. The firm works in food franchising and hospitality, taking an entrepreneurial approach to developing and supporting franchise businesses across quick-service restaurants, cafés, bakeries and food service.

The company is building FIRKI, a youth-focused beverage brand offering mass-market products with modern appeal, clean ingredients and bold flavors. Brand Arbor's activities span retail and general-trade distribution, and its products are sold through marketplaces in India including Amazon, Blinkit, Swiggy Instamart, Swiggy and Zomato.

Brand Arbor operates as a small partnership, with a team of five people. Its work covers franchising, retail and distribution within the food and beverage sector, and the firm describes its culture in terms of entrepreneurial brand building.