Astro Malaysia Holdings Berhad
Astro Malaysia Holdings Berhad is Malaysia's leading integrated content and entertainment company, operating Pay-TV, radio, digital and news platforms for 5.2 million homes.
Astro Malaysia Holdings Berhad is Malaysia's leading integrated content and entertainment company. Founded in 1996, it operates Pay-TV, radio, digital and news platforms, and acts as the country's largest content creator and aggregator. The company serves 5.2 million homes, representing about 63% of Malaysian TV households, alongside more than 9,100 enterprise customers.
Its television business spans several propositions. Astro Pay-TV offers local favourites, signature shows, Astro Originals, international streaming services such as Netflix and Disney+, and live sports. Astro One packages these elements into a single value-driven offering, while NJOI and Sooka cater to a range of viewing preferences, budgets and lifestyles. Astro Audio is Malaysia's top radio network, leading the market across all four major languages through flagship brands ERA, HITZ, MY and RAAGA, with 16.2 million weekly listeners.
Beyond broadcasting, Astro runs a portfolio of digital platforms. Astro AWANI delivers news content, Stadium Astro covers sports, Gempak and Xuan focus on lifestyle, and Astro Ulagam spans news, sports and lifestyle. The company reports a total digital audience of 144 million. Technical work spans Pay-TV broadcasting, streaming and digital video services, radio broadcasting, content production and curation, live sports broadcasting, and news and digital media platforms.
Operating in Malaysia for three decades, the company describes its purpose as entertaining, informing, inspiring and connecting Malaysians across generations, cultures and communities, with content reflecting the nation's diversity and values.
