Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
We are pursuing consumer products and associated promotion because we believe it will drive meaningful show awareness & buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands, or franchises, so they become part of the zeitgeist for longer periods of time.
We're seeking a Senior Manager, Retail Business Development to lead our specialty retail partnerships and pioneer new business opportunities. This role is about innovating and thinking differently, pushing beyond traditional licensing to explore co-creating fan-first product launches, experiential retail activations, and developing strategic partnerships that deepen our connection with fans globally. If you’re inspired by creativity, excited by entrepreneurship, and driven by a relentless pursuit to deliver unique consumer experiences that get everyone talking, this is the place for you.
Responsibilities
- Drive strategy and execution for specialty retail partnerships (Fan, Fashion, Department, Beauty, etc.) and new business channels, focusing on innovation, fan engagement, and profitability.
- Identify, develop, and manage relationships with new retail partners to meet our fans where they are and expand our IP’s reach.
- Collaborate cross-functionally with Licensing, Product Development, Marketing, Brand Strategy, and external partners to build integrated launch plans that bring our IP to life in fresh and meaningful ways.
- Develop a deep understanding of our fans and their relationship with our IP, using these insights to inform and strengthen retail partnerships and pitches.
- Monitor entertainment, retail and consumer trends globally, leveraging insights to proactively recommend new business opportunities.
- Work closely with internal strategy and finance teams to set KPIs and track success.
- Represent Netflix IP’s brand ethos and storytelling through every retail touchpoint, ensuring consistency and authenticity.
- Understand the priorities and complexities of cross-functional teams, such as content, marketing, publicity, PR, social, brand partnerships, and ads, and how consumer products benefit and support their work.
Qualifications
- 12+ years experience in retail business development, specialty retail management, or strategic brand partnerships/business development, preferably in entertainment, consumer products, or lifestyle brands.
- Proven ability to develop and execute creative, high-impact partnerships and go-to-market strategies.
- Exceptional relationship-builder with established contacts in specialty retail and new business channels.
- Strategic thinker with a track record of identifying and developing new market opportunities that drive significant business results.
- Strong leadership and development skills.
- Excellent communication and storytelling/presentation skills.
- Passion for entertainment, pop culture, and Netflix IP, with a keen eye for translating storytelling into tangible consumer experiences.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $250,000 - $515,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
