Zipabout

Zipabout is a British technology company founded in 2012 and a leading provider of personalized travel information in the UK. Its cloud-based messaging platform delivers real-time, step-by-step public transport journey instructions through WhatsApp, Messenger and SMS, removing the need for passengers to install apps or consult maps. The system processes more than 5 million journeys a month and sends some 20 million messages a year to 1.4 million users across the United Kingdom, with more than 10,000 new users joining each month.

Beyond passenger messaging, the company has developed patent-pending intent technology that supports demand management, disruption management and capacity optimization for transport operators and local authorities. Its work spans rail, ferries and public transport more broadly, including engagements with government and the Department for Transport. A Journey Alerts BUDDY feature keeps nominated contacts informed of a passenger's progress.

Zipabout states an ethical, unbiased approach to its services, avoiding commercial bias and intrusive location tracking. The company describes its purpose as helping people use public transport effortlessly, safely and sustainably. Team size and funding details are not disclosed.