Triptease
Triptease provides a data marketing platform that helps hotels win direct bookings and compete with online travel agents through automated bidding, price matching and AI personalisation.
Triptease, founded in 2013, builds a Data Marketing Platform for the hotel industry. The platform uses a hotel's own data - pricing, market conditions and guest behaviour - to run marketing across metasearch, email and personalised website experiences, with the aim of winning direct bookings and reducing dependence on Online Travel Agents. Partner hotels include thousands of properties worldwide, and the company says its technology drives over £1 billion in annual direct revenue for them.
The product suite centres on three capabilities: automated bidding that adjusts to likelihood-to-convert across marketing channels; real-time price matching designed to counter OTA undercutting; and AI-powered personalisation that tailors messaging to individual guests on hotel websites and other channels. The engineering work spans AI-powered personalisation, automated bidding algorithms, real-time price matching, metasearch advertising, guest behaviour analytics and data analytics and marketing technology more broadly.
Triptease operates from four offices - in London, New York, Barcelona and Singapore - and works with hotels globally across hospitality, travel and tourism, and online travel. The company describes its approach as combining proprietary data technology with hospitality expertise, and positions its mission as helping hotels compete against the dominance of OTAs.