The First Group Hospitality

The First Group Hospitality is a third-party hotel management company that operates hotels on behalf of owners, with the stated aim of maximising returns from their assets. It provides end-to-end hospitality services, spanning the development and operation of hospitality brands as well as their day-to-day running. The company is a subsidiary of The First Group, a hotel developer based in Dubai, and is headquartered in Dubai, UAE, with presence across the UAE, Saudi Arabia and the wider Middle East.

Its work covers four main areas. Hotel Operations runs upscale hotels, residences and lifestyle venues on behalf of owners. Food & Beverage Operations takes what the company describes as a restaurateur's approach to managing F&B outlets and lifestyle venues. Asset Management is positioned as providing returns on investment to hotel owners, while a broader suite of end-to-end services covers the development and operation of hospitality brands.

The portfolio comprises award-winning upscale hotels, residences, dynamic F&B outlets and lifestyle venues. Technical domains within the business include hotel operations, food and beverage management, asset management and hospitality brand development. The company positions itself as a partner to global brands and investors, with an emphasis on commercial performance for owners and on guest experience.