Storio group

Storio group is a photo gifting business formed in 2021 through the merger of Albelli and Photobox. Headquartered in Amsterdam, the company serves customers across 13 European markets and operates six distinct brands. Its product range covers personalised photo books, wall decor, calendars and gifts.

The group serves more than 11 million customers and runs a vertically integrated model that spans design software, e-commerce and physical production. Its technical work centres on proprietary photo creation software, cross-platform development for consumer-facing tools, e-commerce platforms and in-house printing and manufacturing technology. The company states that its printed products are produced to rigorous internal quality standards.

Storio group describes its purpose as helping customers bring their stories to life and preserve memories, with an emphasis on making creation software easy to use and on continued product innovation. The business operates at the intersection of consumer software, e-commerce and industrial printing, and reports to offices and production sites in Europe.