RAB2B

RAB2B is a global B2B marketing agency founded in 2000 and headquartered in Hollywood, Florida. The firm works with technology and healthcare brands, helping them address complex market problems through integrated strategy, brand, demand generation, content, media, marketing technology, web, analytics and creative services. Its client list includes Zebra Technologies, Boston Scientific, Cisco, Baxter, HP and IBM.

The agency's service offering spans market research, positioning, audience analysis, messaging frameworks, go-to-market planning and channel marketing, alongside demand and lead generation, content marketing, media buying, web development and data analytics. Two specialised units extend this model: RAB2H, a healthcare-focused business unit, and RAB2B Operational AI, which puts practical AI adoption into clients' data, technology and operational execution.

Technical work covers marketing technology (MarTech), MarTech modernisation, data analytics, AI and web development. RAB2B describes its approach as combining human-centred creative work with data, technology and operational execution, with an emphasis on measurable outcomes and strategies intended to produce lasting commercial results across the customer journey. The company works with clients globally and maintains close, collaborative partnerships with them.