Qurate Retail Group

Qurate Retail Group is a video commerce and live social shopping retailer that sells products to consumers through television networks, streaming platforms, social media channels and ecommerce sites. The group reaches more than 200 million homes worldwide and operates 15 television networks alongside six retail brands. Its origins date to 1986, when Joseph Segel founded QVC, the original TV shopping network that brought products into living rooms through engaging hosts, product demonstrations and real-time interaction.

The portfolio combines broadcast and digital formats. QVC and HSN serve as the group's televised and digital shopping brands, while QVC+ and HSN+ are owned streaming experiences offering live and on-demand shopping video content. Alongside these, the group includes home furnishings and lifestyle brands Ballard Designs, Frontgate, Garnet Hill and Grandin Road. Technical work spans video commerce, live streaming, television broadcasting, ecommerce platforms, social commerce and interactive retail technology.

Team members are based in seven countries: the United States, the United Kingdom, Germany, Japan, Italy, Poland and China. The company describes its model as a "third way to shop" beyond traditional retail and ecommerce, built on discovery, demonstration-driven selling and real-time interaction with audiences. In February 2025 the business rebranded from Qurate Retail Group to QVC Group, with a stated focus on growth in streaming and social commerce.