PRM Hotels

PRM Hotels, formally Premier Resorts & Management, is a full-service hotel company that owns and operates hotels in the Southeast United States. Founded in 1994, the company has grown a portfolio spanning full service, select service and extended stay properties in Florida and South Carolina, operated under approved brand affiliations with Marriott, InterContinental Hotels Group (IHG), Hilton Hotels, Choice Hotels and Best Western.

The company manages to an operating model it calls Operational Excellence, built on a balanced scorecard with four quadrants: associate satisfaction, guest satisfaction, revenues and profits, and RevPar growth relative to the competitive set. Performance is measured against these quadrants alongside core disciplines such as revenue management, cost control, hospitality marketing and operations management.

By the company's account, many of its hotels rank first among properties in their respective markets on TripAdvisor, and all properties operate above brand benchmarks for service and cleanliness. PRM Hotels describes a conservative investment philosophy aimed at optimal returns for the company and its investors, together with an emphasis on harmony across the facets of hospitality, including service and employee welfare.