preezie

preezie builds AI shopping assistants and agentic commerce software for e-commerce brands. Founded on the idea of bridging in-store and online shopping, the company delivers personalised conversational guidance to online shoppers, covering product recommendations, size and fit advice, answers to customer queries and natural language search. Its main product, the Preezie AI Shopping Assistant, integrates with e-commerce platforms such as Shopify and is designed to reduce buying friction and lower customer service costs.

The platform draws on technical domains including conversational AI, natural language search, intelligent product recommendations and large language model orchestration, implemented using Microsoft Semantic Kernel. The company describes its position as an "intelligence layer for eCommerce" and emphasises measurable outcomes for retailers. Merchants using the assistant report conversion rates up to three times higher and incremental revenue increases of 5-10%.

preezie's customers span apparel and footwear, consumer electronics, outdoor equipment and power tools, and fashion. Global brands listed among its users include PUMA, Arc'teryx, Sennheiser, STIHL, Ksubi and Blue Bungalow. The company is based in Melbourne, Australia, and serves international brands worldwide.