PACSUN

Pacsun, or Pacific Sunwear of California, is an American retail clothing brand and lifestyle destination founded in 1980. It curates youth fashion from partner and proprietary brands for young consumers, selling through numerous retail locations across the United States and through a substantial e-commerce platform. The company is headquartered in Anaheim, California, with operations in Los Angeles.

Its merchandise mix combines in-house lines with partner brands, among them adidas, Brandy Melville and Essentials Fear of God. Technical work spans e-commerce, digital retail and social-media marketing; the brand's recent turnaround has been attributed in part to a co-creation model that listens to Gen Z and Gen Alpha consumers and to viral moments on TikTok.

Pacsun positions itself at the intersection of fashion, music, art and sport, and describes its culture as innovation-driven and community-focused. Corporate responsibility is channelled through PacCares, a programme supporting mental health initiatives, diversity and equality.