Motion Applied

Motion Applied is a British technology company that develops and delivers engineering solutions in motorsport electronics, embedded control systems and software. Founded in 1989 as TAG Electronic Systems, the firm later traded as McLaren Electronic Systems and McLaren Applied Technologies before being acquired by Greybull Capital in 2021 and rebranded as Motion Applied in 2025. It describes its position as a global leader in motorsport electronics and software, with more than 35 years of Formula One heritage.

The company's portfolio covers engine control units and vehicle controllers derived from racing technology; sensor systems including speed, temperature and pressure sensors and inertial measurement units; and ATLAS, a software analytics platform for real-time telemetry. Its electrification work includes 800V Silicon Carbide (SiC) inverters for EV powertrains and high-performance EV charging systems, alongside 5G edge computing connectivity for transport and fleet operators.

Motion Applied serves eight markets: Aerospace, Automotive, Charging, Defence, Marine, Mining, Motorsport and Transport, applying racing-derived technology to problems across those industries. The company operates from the United Kingdom with a global reach.

Environmental commitments form part of the company's stated agenda. Motion Applied reports a commitment to achieving net zero carbon emissions and holds the FIA's highest level of Environmental Accreditation, Three-Star.