Mixpanel

Mixpanel is an analytics platform, founded in 2009 by Suhail Doshi and Tim Trefren, that helps companies understand how people use their products through event-based user behavior analytics across web and mobile. Its core product tracks user interactions without requiring SQL, surfacing drop-offs, feature usage and retention. The platform is used by more than 29,000 companies, among them Workday, Pinterest and LG.

Alongside the core analytics platform, Mixpanel offers Session Replay, which lets teams visually replay user sessions; built-in experimentation tools for testing product changes; feature flag management for controlling rollouts; and Metric Trees for structuring and analysing product metrics. The work spans several technical domains, including product analytics, event-based analytics, user behavior analysis, session replay, experimentation, feature flags and data visualization.

The company serves customers across SaaS, technology, product management and marketing, with a cross-functional focus on product managers, marketers and engineers. Its stated aim is to make data accessible to everyone on a team rather than only analysts, and to help teams move faster with confidence. Mixpanel describes itself as a team building an analytics platform.