M+C Saatchi Group

M+C Saatchi Group is a global creative solutions company and the world's largest independent creative network. Founded in 1995 and now operating for 30 years, it connects specialist expertise across advertising, consulting, public affairs, public relations, media, brand strategy and marketing communications. The group works to build brands, solve business problems and address societal issues, with a presence spanning 6 regions and 22 countries.

Technology and data sit at the centre of the group's approach. Technical work covers AI and machine learning, data analytics, data science, technology platform development, cultural data analysis, and measurement and indexing. Its proprietary Cultural Power Index is an AI-powered tool that analyses billions of data signals to help brands grow by harnessing the power of culture.

The group describes itself as an interconnected set of divisions joined by data, technology and culture, and remains independently owned. It operates under five core principles: Constant Creativity, Brutal Simplicity of Thought, Cutting Edge Tools, Growth Engineering and Cultural Connectivity. A stated aim of its work is to shape conversations, brands and movements, and to drive meaningful change for clients.