La Moda

Grupo La Moda is a Brazilian fashion group founded in 1986 in the interior of Santa Catarina and now operating nationwide. The company develops premium apparel brands with high desirability and commercial performance, running a complete fashion ecosystem that spans fashion design, brand development, and product development and innovation. Annual sales revenue exceeds R$1.3 billion.

The group's portfolio consists of four brands, all created and developed organically in-house rather than acquired: Lança Perfume, led creatively by Bruna Olivo; easy; My Favorite, led creatively by Bianca Olivo; and BO. Each is described as an authorial fashion brand.

La Moda remains under family governance, with the Olivo family represented across generations in leadership roles: Hugo Olivo as chief executive, and Bruna Olivo and Bianca Olivo as creative directors. The business has evolved from a family enterprise into a full fashion ecosystem while retaining that governance structure.

The company states a strong commitment to sustainability and to constant innovation in products and processes. Its technical work is concentrated in fashion design, brand development, product development and innovation, and premium apparel. Further information is available at lamoda.com.br.