JoJo Maman Bébé

JoJo Maman Bébé is a British mother and baby brand founded in 1993 by Laura Tenison. It designs and sells maternity wear, baby products and children's clothing, with an emphasis on combining style and practicality with quality and design. The company began as a self-funded mail-order catalogue business and now trades through more than 80 stores across the United Kingdom, alongside international expansion.

The product range covers maternity clothing intended to help parents through pregnancy, baby essentials for early parenthood, and children's clothing built around the idea that children should be free to be children. The business has remained independently built and self-funded since its founding.

JoJo Maman Bébé is a Certified B Corporation, reflecting a stated commitment to social and environmental responsibility. Company values emphasise thoughtful, high-quality products and a culture that embraces curiosity, imagination and play. The firm's founder story is unusual: the business was started from a hospital bed in 1993, following a life-altering car crash.

Operating for more than three decades, the company is described as the UK's leading boutique mother and baby brand. Its industry span covers maternity and baby retail, children's apparel, parenting and early-years products, and retail alongside mail-order and e-commerce.