Build-A-Bear Workshop

Build-A-Bear Workshop is a global retail brand founded in 1997 in St. Louis, Missouri. Its business centres on an interactive workshop experience in which guests choose, stuff, stitch and dress their own stuffed animals. The company operates through physical retail locations and digital platforms, serving customers worldwide across nearly three decades of operation.

Roles within the company are referred to as Bear Builders. The brand describes an inclusive atmosphere in which every Bear Builder can thrive, with an emphasis on teamwork, listening to and learning from colleagues, and building a special, unique and fun working environment. The stated brand ethos centres on sparking imagination, building connections and adding heart to life, with a mission focused on adding heart to everyday moments.

The company operates across several sectors: retail, toys and plush, experiential retail, e-commerce and family entertainment. Its offering combines brick-and-mortar stores, where guests take part in creating their own furry friends, with online platforms that reach customers worldwide. Build-A-Bear Workshop describes itself as a multi-generational, guest-focused brand serving guests of all ages.