Integrity Marketing Group

Integrity Marketing Group is the largest independent distributor of life, health and wealth insurance products in the United States. Founded in 2006 and headquartered in Dallas, Texas, the company distributes insurance developed with more than 400 carrier partners through a network of over 370,000 independent agents, serving upwards of two million clients a year. It placed more than $7 billion in new premium in 2021.

The firm focuses on the senior market and on holistic planning: a combined approach to life, health and wealth protection aimed at securing clients' financial futures. Distribution is multi-channel, meeting customers in person, online or over the telephone. Its technology work sits in insurtech and insurance distribution platforms, supporting both agents and clients across those channels.

Integrity employs more than 5,500 people and operates nationwide across the United States. Its stated purpose is to help people protect their life, health and wealth, and the company describes an innovative, guidance-oriented approach to serving its agents and the clients they advise.