Hibbett

Hibbett is an athletic-inspired fashion retailer founded in 1945 in Birmingham, Alabama, where it remains headquartered. From a single local store it has grown to a chain of nearly 1,100 Hibbett and City Gear specialty stores spread across 35 states, with a concentration in the Southeast, Southwest and Lower Midwest. The company concentrates on small to mid-sized U.S. markets rather than large metropolitan centres.

The two banners sell footwear, apparel and accessories from brands including Nike, Jordan, adidas, New Balance, Saucony, HOKA and Asics. City Gear, run alongside Hibbett, is oriented towards athletic fashion and self-expression. Both operate on an omni-channel platform that lets customers browse styles, track new releases and buy either in-store or online.

Technically, Hibbett's work spans an omni-channel retail platform, e-commerce and the technology connecting in-store and online shopping. The stated operating priorities are convenient store locations, personalised customer service and community focus; the company describes its mission as inspiring self-expression "from toe to head" - one customer, one outfit and one community at a time.