Fuel Industries

Fuel Industries was a Canadian digital youth engagement and interactive marketing agency headquartered in Ottawa, Ontario. Founded in 1999, the company built branded digital experiences aimed at youth audiences on behalf of Fortune 500 global brands, and operated for nearly two decades before ceasing operations and declaring bankruptcy in 2017.

Its work spanned immersive virtual worlds, mobile applications, mobile augmented reality, AI-powered experiences, digital loyalty programs and experiential marketing campaigns. The client roster included McDonald's, Lucasfilm, Microsoft, Coca-Cola, Mattel, DreamWorks, Warner Bros., Disney and Hasbro, spanning sectors from quick-service restaurants and entertainment to technology, beverages and toys.

The agency was named one of 25 Agencies to Watch by iMedia in 2012. Its technical focus on emerging technologies such as mobile AR and AI, combined with a sustained specialisation in youth audiences, characterised its approach to interactive marketing over its period of operation.