Fruit of the Loom

Fruit of the Loom is an American apparel manufacturer and brand that designs, manufactures, and markets family apparel - underwear, casualwear, activewear, and socks - for men, women, and children. The company was founded in 1851, when brothers Benjamin and Robert Knight purchased their mill and began producing cotton cloth. It has since accumulated nearly 170 years of experience in the textile industry and supplies household essentials for millions of families. Its global headquarters are in Bowling Green, Kentucky, in the United States.

The primary Fruit of the Loom brand covers underwear, undershirts, T-shirts, fleece, and socks, positioned as affordable household basics. Fruit of the Loom, Inc. also owns several other brands, among them Russell Athletic, associated with activewear and athletic apparel, Spalding, and Vanity Fair Lingerie.

The company's technical domains span textile manufacturing, cotton cloth production, apparel design, and apparel marketing, across the apparel, textiles, retail, and e-commerce sectors. It reaches consumers through major retail partners and through direct-to-consumer e-commerce at fruit.com.