Aaron's

Aaron's is a lease-to-own retailer that provides flexible, affordable ownership of brand-name furniture, electronics, appliances and computers, with a particular focus on customers without access to traditional credit. Founded in 1955 in Atlanta, Georgia by Charles Loudermilk with a $500 loan, the company began as Aaron Rents, refurbishing and renting folding chairs to organisations, before expanding into furniture, electronics and appliances.

Today the business operates through approximately 1,100 Company-operated and franchised stores across 47 states and Canada, combining physical retail with a growing digital platform. Its product offering is sold through manageable payments without hidden fees, and it has been in operation for nearly seven decades.

Technical work at Aaron's spans e-commerce and digital retail platform development, direct-to-consumer retail operations, and product refurbishment and rental operations. The industry verticals it operates in include lease-to-own retail, furniture and home furnishings, consumer electronics, home appliances and computers.

The company states a mission of making quality furniture and home essentials accessible to everyone, with commitments to customer service, community engagement and financial inclusion. Its stated culture emphasises transparent pricing and an entrepreneurial heritage traceable to its founding as Aaron Rents.